BOS Iced Tea: Amazon Creative
BOS is short for Rooibos, the delicious and surprisingly healthy South African red tea. The bright bold colors, quirky patterns, and playful imagery all speak to the fun, happy vibes behind the brand's mission.
BOS' brand's mission was brought to life with the revamp of their Amazon brand store and product detail pages. Newly design assets were paired with pre-existing assets to create eye-catching layouts that share the story and goodness behind this special tea.
Brand Store
Holiday Brand Store Banners
Original brand store banners were created for different holidays and seasons, including Fourth of July, Halloween, Fall, and Winter.
A+ Content
A+ or enhanced brand content, was created for each product detail page. Larger modules are used to break away from Amazon's plain, white website background, and look like a mini landing page within the product detail page. Original illustrations help show the key ingredients inside each can. The brand's lifestyle imagery and icons also express the fun, playful nature of the brand's character.
Role: Designer
For: BOS Iced Tea, The Stable
Date: 2019