SimpliSafe: Amazon Creative
In 2020, I worked closely with the SimpliSafe team to revamp their brand store and A+ content. The goal? To educate the consumer on each of SimpliSafe’s products and communicate why SimpliSafe is the best home security system available on Amazon.
Brand Store
The multi-page brand store goes above and beyond typical Amazon brand stores by making use of each page to educate the consumer. The home page is inviting. It incorporates pleasant lifestyle imagery, PR quotes, and multiple sections that help consumers easily find products. Category pages, like the “Why SimpliSafe” page walk consumers through the impressive list of features for each system. Each page also features call-to-actions that make it easy for consumers to add products to their cart or navigate to other pages that showcase their wide range of sensors and accessories.
View the live store here.
A+ Content
A+ or enhanced brand content, was created for each product detail page. Larger modules are used to break away from Amazon's plain, white website background, and look like a mini landing page within the product detail page. Product and lifestyle imagery paired with educational copy help consumers learn more about each security system.
Role: Designer
For: SimpliSafe, The Stable
Date: 2020