Filthy Food: Amazon Creative
Filthy Food is truly raising the bar on cocktail garnishes. The goal was to design a new brand store, A+ pages, and carousel images that make their premium garnishes stand out against the competition on Amazon.
Brand Store
The brand store pairs deep colors, elegant lifestyle imagery and witty copy to communicate the quality of these cocktail garnishes. The store is broken out into multiple pages to help consumers find the right garnish or cocktail kit easy.
View the live brand store here.
A+ Content
A+ or enhanced brand content, was created for each product detail page. Larger modules are used to break away from Amazon's plain, white website background, and look like a mini landing page within the product detail page. Lifestyle imagery, illustrations, witty copy, and a comparison chart help consumers learn more about each cocktail garnish.
Carousel Images
The image carousel is not only for showing a product, but also teaching consumers about a brand. Not every visitor will scroll through the entire product detail page to learn more about a product, so it is important to provide key information in the 6 available spaces in the carousel. Filthy Food’s carousel images feature packaging shots, cocktail recommendations, illustrations, lifestyle imagery, and nutritional information.
Role: Designer
For: Filthy Food, The Stable
Date: 2020