WW: Amazon Creative
WW, formerly Weight Watchers, launched on Amazon for the first time after a major rebrand. The new brand store, A+ or enhanced brand content, and carousel images bring the wellness brand to life.
The multi-page brand store makes searching for products easy for the consumer. Branding elements such as the vibrant colors, playful language, lifestyle imagery, and videos help consumers learn more about the products and brand.
Brand Store
A+ Content
A+ or enhanced brand content, was created for each product detail page. Larger modules are used to break away from Amazon's plain, white website background, and look like a mini landing page within the product detail page. Product and lifestyle imagery, welcoming copy, and vibrant colors help consumers learn more about the products and brand.
Carousel Images
The image carousel is not only for showing a product, but also teaching consumers about a brand. Not every visitor will scroll through the entire product detail page to learn more about a product, so it is important to provide key information in the 6 available spaces in the carousel. WW's carousel images feature packaging shots, flavor cues, nutritional information, and two branded images about WW's values and brand mission.
Role: Designer
For: WW, The Stable
Date: 2019